BBA - Marketing

  • Coles College of Business
    Department of Marketing and Professional Sales

    Marketing, BBA

    Program Information:
    Marketing is all about connecting an organization with its audiences.  Why do people buy and where?  Why didn’t they respond to a promotion or a sales pitch?  How does a business engage its many constituencies?  If you have a curiosity regarding the answers to these questions or a talent for analysis, a keen eye for trends, or can communicate creatively, you should consider a Major in Marketing.  A marketing degree provides career options in retailing, advertising, social media, and/or marketing management.  With choices from consumer to business-to-business, and from corporate to agency marketing, you could find yourself in almost any industry, from financial services to sports marketing.

    This is a suggested 4-year schedule of courses based on the Marketing degree requirements and course prerequisites in the Fall 2017 Undergraduate Catalog. (If course prerequisites change, you must meet the prerequisites in effect when you take the course, so always check the current Catalog for course prerequisites.) 

    Milestones/Notes:

    1. Must earn a grade of "C" or better in coursework.
    2. Not all courses are offered every semester.
    3. See KSU online Catalog or departmental website for pre-requisite(s) or course descriptions.

    Contact Information:
    (470) 578-6060
    http://coles.kennesaw.edu/programs/undergraduate/marketing.php
     

Term 1

  • Requirement
    Hours
  • 3
  • 2
  • MATH 1111 or MATH 1112 or MATH 1113
    3
  • First-Year Seminar or an academic Learning Community Required if first-year full-time student entering KSU with fewer than 15 semester hours.
    3
  • 4
Total: 15

Notes/Milestones:

  1. if you have AP credit or can start with a Calculus course, meet with a Coles Professional Advisor to discuss your options.
  2. KSU requires all first-year, full-time students to complete the KSU First Year Requirement. If you are not required to complete the KSU First Year Requirement, or if you complete it with a Learning Community that does not include KSU 1101, 1111, 1121, or 1200, meet with a Coles Professional Advisor to determine what additional course to take to earn 15 hours this term.

Term 2

  • Requirement
    Hours
  • 3
  • 3
  • 3
  • MATH 1160 or MATH 1190
    3
  • 3
Total: 15

Notes/Milestones:

  1. The grades earned in ACCT 2100, ECON 2100, and the calculus course (MATH 1160, 1190, or 2202) are included in the Sophomore GPA Requirement for admission to Coles. Admission to Coles is required in order to be able to register for upper-division business courses and to graduate with a B.B.A. degree with a Major in Marketing.

Year 1 (Hours: 30)

Term 3

  • Requirement
    Hours
  • 3
  • 3
  • 3
  • 3
  • 0
  • 3
Total: 15

Notes/Milestones:

  1. The grades earned in ACCT 2200, ECON 2200, and IS 2200 are included in the Sophomore GPA Requirement for admission to Coles. Also, a grade of "S" is required in BUSA 2150 for admission to Coles.

Term 4

  • Requirement
    Hours
  • 3
  • 3
  • ART 1107 or DANC 1107 or MUSI 1107 or TPS 1107
    3
  • HIST 1100 or HIST 1111 or HIST 1112
    3
  • 3
Total: 15

Notes/Milestones:

  1. The grades earned in BLAW 2200 and ECON 2300 are included in the Sophomore GPA Requirement for admission to Coles.
  2. Admission to Coles is required to proceed to upper-division business courses.

Year 2 (Hours: 30)

Term 5

  • Requirement
    Hours
  • 3
  • 3
  • 0
  • 3
  • 3
  • HIST 2111 or HIST 2112
    3
Total: 15

Notes/Milestones:

  1. MKTG 3100 is a prerequisite for most of the upper-division MKTG courses.

Term 6

  • Requirement
    Hours
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
Total: 18
Year 3 (Hours: 33)

Term 7

  • Requirement
    Hours
  • 3
  • 0
  • 3
  • 3
  • 3
  • 3
Total: 15

Notes/Milestones:

  1. All of the MKTG Major Field Elective courses are not offered every term.
  2. "Non-Business Electives" are non-business courses at any level (1000-4000).
     

Term 8

  • Requirement
    Hours
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
Total: 18

Notes/Milestones:

  1. MKTG 4990 and MGT 4199 are capstone courses that must be taken at Coles - no transfer credit is allowed for these courses. 
  2. "Business Electives" are upper-division business courses (3000-4000 level) outside the Major, but inside the Coles College of Business. MKTG courses may not be used here. (The only exception is for pre-approved Marketing Co-op or Internship hours. Co-op and Internship hours may not be used in any other area of the B.B.A. degree.)
  3. "Non-Business Electives" are non-business courses at any level (1000-4000). 

Year 4 (Hours: 33)


Program Total: 126 Hours

Milestones: All courses indicated as a Milestone with this icon ( ) should be completed in the term suggested to prevent delays in program completion.

Disclaimer: An academic map is a suggested four-year schedule of courses based on degree requirements in the KSU undergraduate catalog. This sample schedule serves as a general guideline to help build a full schedule each term. Some departments allow students to use the three credit first-year seminar course as a free elective for a degree program, which may impact the program's total credit hours. Milestones, courses, and special requirements necessary for timely progress to complete a major are designated to keep you on track to graduate in four years. Missing milestones could delay your program. Enrolled Students should reference DegreeWorks and not this plan.

This map is not a substitute for academic advisement—contact your advisor if you have any questions about scheduling or about your degree requirements. Also see the current undergraduate catalog (catalog.kennesaw.edu) for a complete list of requirements and electives. Note: Requirements are continually under revision, and there is no guarantee they will not be changed or revoked; contact the department and/or program area for current information.

You may choose to attend a summer term to reduce your load during fall or spring terms but still stay on track to graduate in four years.


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