BS - Public Relations

  • The Public Relations major at Kennesaw State University offers a professionally-focused, marketplace-relevant, and theoretically-rigorous academic program for aspiring public relations communicators throughout Metro Atlanta and Northwest Georgia. Kennesaw State is one of only three universities in the state of Georgia to offer a specific major in the ever-evolving discipline of Public Relations.  The major offers students a public relations education that includes public relations principles, case study analysis, public relations writing, crisis communication, graphic design for organizational publications, persuasion methods and strategies, and use of social media and other multi-media communication strategies in public relations. Internships and study tours to New York and Atlanta public relations agencies supplement the traditional classroom and online learning settings.

    The major requires 18 credit hours of lower division course work (1000-2000 level) comprising various offerings, both inside and outside of the communication discipline, that serve as important groundwork leading to advanced studies. Lower division offerings include basic courses in communication research, visual communication, public speaking, writing, information systems, and an introductory course relevant to the student’s selected program of study.

Term 1

  • Requirement
    Hours
    • ENGL 1101 English Composition I
      3
    • ECON 1000 Contemporary Economic Issues
      2
    • General Education Core Curriculum Area A2 recommended STAT 1401
      3
    • General Education Core Curriculum Area B2 recommended COMM 1100
      3
    • General Education Core Curriculum Area D2
      4
    Total: 15

Term 2

  • Requirement
    Hours
    • ENGL 1102 English Composition II
      3
    • POLS 1101 American Government
      3
    • COMM 1110 Public Speaking
      3
    • General Education Core Curriculum Area D1 recommended DATA 1501
      3
    • General Education Core Curriculum Area D2
      3
    Total: 15
Year 1 (Hours: 30)

Term 3

  • Requirement
    Hours
    • COMM 2020 COM Sources & Investigations
      3
    • COMM 2135 Writing for Public Comm
      3
    • COMM 2240 COM Law, Ethics and Diversity
      3
    • COMM 2033 Visual Communication
      3
    • COMM 2230 Intro to Mass Communication
      3
    Total: 15

Term 4

  • Requirement
    Hours
    • PR 3335 Public Relations Principles
      3
    • COMM 3435 Communication Research Methods
      3
    • General Education Core Curriculum Area C1
      3
    • General Education Core Curriculum Area E4
      3
    • Free Elective (1 of 4)
      3
    Total: 15
Year 2 (Hours: 30)

Term 5

Term 6

Year 3 (Hours: 30)

Term 7

Term 8

  • Requirement
    Hours
    • PR 4465 Public Relations Campaigns
      3
    • Free Elective (3 of 4)
      3
    • Free Elective (4 of 4)
      3
    • Major Elective (5 of 5)
      3
    • General Education Core Curriculum Area C2
      3
    Total: 15
Year 4 (Hours: 30)


Program Total: 120 Hours

Milestones: All courses indicated as a Milestone with this icon ( ) should be completed in the term suggested to prevent delays in program completion.

Disclaimer: An academic map is a suggested four-year schedule of courses based on degree requirements in the KSU undergraduate catalog. This sample schedule serves as a general guideline to help build a full schedule each term. Some departments allow students to use the three credit first-year seminar course as a free elective for a degree program, which may impact the program's total credit hours. Milestones, courses, and special requirements necessary for timely progress to complete a major are designated to keep you on track to graduate in four years. Missing milestones could delay your program. Enrolled Students should reference DegreeWorks and not this plan.

This map is not a substitute for academic advisement—contact your advisor if you have any questions about scheduling or about your degree requirements. Also see the current undergraduate catalog (catalog.kennesaw.edu) for a complete list of requirements and electives. Note: Requirements are continually under revision, and there is no guarantee they will not be changed or revoked; contact the department and/or program area for current information.

You may choose to attend a summer term to reduce your load during fall or spring terms but still stay on track to graduate in four years.


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