BBA - Marketing 24

  • Marketing impacts everyone, every day. The activity not only helps organizations promote goods and services to potential customers but also helps nonprofits deliver life-changing messages.

    The marketing curriculum merges marketing theory with real-world practice to prepare students for working with either for- profit or nonprofit organizations. Students may choose a general program of study or one of the specialized career paths including advertising and digital media marketing, retail and consumer services, and sports and entertainment marketing. A marketing major prepares students to pursue a rewarding career in advertising, retailing, marketing research, digital marketing, sports marketing, social media, among other areas.

Term 1

  • Requirement
    Hours
    • ENGL 1101 English Composition I
      3
    • ECON 1000 Contemporary Economic Issues
      2
    • General Education Core Curriculum Mathematics & Quantitative Skills
      3
    • General Education Core Curriculum Institutional Priorities
      3
    • General Education Core Curriculum Technology, Mathematics, and Science II (1 of 2)
      4
    Total: 15

Term 2

  • Requirement
    Hours
    • ENGL 1102 English Composition II
      3
    • BUSA 2150 Professionalism I
      0
    • ACCT 2101 Principles of Accounting I
      3
    • ECON 2105 Principles of Macroeconomics
      3
    • BLAW 2200 Legal & Ethical Environment
      3
    • General Education Core Curriculum Technology, Mathematics, and Science I
      3
    Total: 15
Year 1 (Hours: 30)

Term 3

  • Requirement
    Hours
    • ACCT 2102 Principles of Accounting II
      3
    • ECON 2106 Principles of Microeconomics
      3
    • IS 2200 Information Sys & Comm
      3
    • General Education Core Curriculum Technology, Mathematics, and Science II (2 of 2)
      3
    • General Education Core Curriculum Arts & Humanities
      3
    Total: 15

Term 4

  • Requirement
    Hours
    • POLS 1101 American Government
      3
    • BUSA 3150 Professionalism II
      0
    • ECON 2300 Business Statistics
      3
    • General Education Core Curriculum Social Science
      3
    • General Education Core Curriculum Arts & Humanities
      3
    • General Education Core Curriculum Social Sciences
      3
    Total: 15
Year 2 (Hours: 30)

Term 5

  • Requirement
    Hours
    • MKTG 3100 Principles of Marketing
      3
    • FIN 3100 Principles of Finance
      3
    • IS 3100 Information Systems Mgmt
      3
    • MGT 3100 Mgt & Behavioral Sciences
      3
    • General Education Core Curriculum Political Science & US History
      3
    Total: 15

Term 6

  • Requirement
    Hours
    • BUSA 4150 Professionalism III
      0
    • ECON 3300 App Stat & Optimization Models
      3
    • MGT 3200 Operations Management
      3
    • MKTG 3150 Consumer Behavior
      3
    • MKTG 3410 Professional Selling
      3
    • MKTG 4100 Marketing Research
      3
    Total: 15
Year 3 (Hours: 30)

Term 7

  • Requirement
    Hours
    • MGT 4199 Strategic Management
      3
    • MKTG 4820 International Marketing
      3
    • Major Field Elective, 1 of 4
      3
    • Major Field Elective, 2 of 4
      3
    • Major Field Elective, 3 of 4
      3
    Total: 15

Term 8

  • Requirement
    Hours
    • MKTG 4990 Marketing Strategy
      3
    • Business Elective, 1 of 3. These courses should be outside of the major, but inside the Coles College of Business.
      3
    • Business Elective, 2 of 3. These courses should be outside of the major, but inside the Coles College of Business.
      3
    • Business Elective, 3 of 3. These courses should be outside of the major, but inside the Coles College of Business.
      3
    • Major Field Elective, 4 of 4
      3
    Total: 15
Year 4 (Hours: 30)


Program Total: 120 Hours

Milestones: All courses indicated as a Milestone with this icon ( ) should be completed in the term suggested to prevent delays in program completion.

Disclaimer: An academic map is a suggested four-year schedule of courses based on degree requirements in the KSU undergraduate catalog. This sample schedule serves as a general guideline to help build a full schedule each term. Some departments allow students to use the three credit first-year seminar course as a free elective for a degree program, which may impact the program's total credit hours. Milestones, courses, and special requirements necessary for timely progress to complete a major are designated to keep you on track to graduate in four years. Missing milestones could delay your program. Enrolled Students should reference DegreeWorks and not this plan.

This map is not a substitute for academic advisement—contact your advisor if you have any questions about scheduling or about your degree requirements. Also see the current undergraduate catalog (catalog.kennesaw.edu) for a complete list of requirements and electives. Note: Requirements are continually under revision, and there is no guarantee they will not be changed or revoked; contact the department and/or program area for current information.

You may choose to attend a summer term to reduce your load during fall or spring terms but still stay on track to graduate in four years.


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